Steven Van Belleghem
Steven Van Belleghem
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How one detail can ruin the customer experience: the story of the lamp
How one detail can ruin the customer experience.
Recently, my wife Evi Seymortier and I experienced a purchase that perfectly showcased how one small detail can tarnish an otherwise great customer experience. We bought a new lamp, and everything went smoothly until the final step. It's disappointing to see how overlooking a tiny aspect can miss the chance to create a flawless journey for your customers.
Reflecting on this, it's crucial for all of us to evaluate our own decision-making processes. When reaching the end of the customer journey - the most critical part - ask yourself: Are we leaving a lasting, positive memory that could generate valuable word-of-mouth referrals? Or are we inadvertently neglecting this opportunity?
Let's take this lesson from the lamp as a reminder to pay attention to the finer points of customer interactions. Each detail matters in shaping a remarkable experience that customers will remember and share.
hashtag#CustomerExperience hashtag#BusinessLessons hashtag#AttentionToDetail
Переглядів: 38 164

Відео

The biggest impact of AI on marketing? The Customer Centric Gateway. by Steven Van Belleghem
Переглядів 49 тис.Місяць тому
The biggest impact of AI on marketing? The Customer Centric Gateway. In many organizations, Marketing, Sales, and Service operate as separate silos, each with its own KPIs and methods. What if AI could merge the knowledge of these departments into one customer-centric brain? Imagine the combined expertise creating a unique gateway to engage customers effectively. Are you exploring this concept ...
CX Tip: Go JOY SPOTTING in your company! by Steven Van Belleghem
Переглядів 59 тис.Місяць тому
Let's go 'JOY SPOTTING' in your organization! 🌟 Friction hunting in companies can be transformative for Customer Experience (CX). By addressing small frustrations, you pave the way for significant improvements. But have you considered celebrating the moments where customer interactions shine? Take the time to identify these instances of excellence - that's Joy Spotting! Embark on this journey w...
CX Update 21: How to create an AI Marketing brain, the story of the lamp and Joy Spotting, by Steven
Переглядів 25 тис.Місяць тому
Time for a new CX Update video, everyone! Again three topics with concrete tips on how to improve your customer experience by Steven Van Belleghem. JOY SPOTTING: Look for the great stories in your organisation and put a spotlight on those An AI customer brain: instead of a sales brain, marketing brain and service brain, work with a centralised AI MARKETING BRAIN, a unique gateway towards your c...
How the Love of 100 early AirBnB customers were the start of their global success
Переглядів 47 тис.3 місяці тому
Strategic Growth: Focus on Love, Not Just Numbers In the early stages of Airbnb, Brian Chesky (CEO and founder) focused on cultivating a core of users who didn't just like the platform, but loved it passionately. He believed in the power of building a small, dedicated community of 100 evangelists who would become the cornerstone of Airbnb's user base. This approach paid off as these initial use...
How the AirBnB CEO learns to better understand his customers
Переглядів 63 тис.3 місяці тому
Empathy in Leadership: Walking a Mile in Users' Shoes Brian Chesky, CEO and Founder of Airbnb, is a great example of a leader who actively seeks to stand in the shoes of his customers. He actively engages with Airbnb's platform not only as a host but also as a guest. This dual perspective allows him to intimately understand the user experience from both sides of the equation, ensuring that Airb...
How AirBnB goes for a 5+ customer rating
Переглядів 47 тис.3 місяці тому
Redefining Excellence: The Quest for a 6-Star Experience, or 7, or 8... A 5-star rating doesn’t always mean a property on Airbnb is amazing, it’s rather an indication that a service met expectations, Airbnb consistently exceeds this benchmark, with average ratings soaring above 4.5. But for Brian Chesky, founder and CEO, and his team, meeting expectations isn't enough-they aim for the extraordi...
CX Update #20: customer satisfaction at Airbnb, building empathy and more!
Переглядів 23 тис.3 місяці тому
In my recent deep dive into Airbnb's customer experience (CX) philosophy, I've been particularly inspired by the innovative approach of its co-founder and CEO, Brian Chesky. Here are three critical lessons from Airbnb's CX strategy that exemplify why Brian is revered as a formidable leader in customer-centric innovation, a true "Customer Leader" as described by experts Rudy Moenaert and Henry R...
A Customer Council, case study Neuhaus.
Переглядів 81 тис.4 місяці тому
Sometimes great customer experience ideas get stuck in an organization. Setting up a customer council can be a great help to remove some roadblocks during implementation. Hope you will like this case study of Neuhaus in this part of the video. If you want to learn more about me, check out www.stevenvanbelleghem.com I’m a keynote speaker, author and entrepreneur in the field of customer experience
When you make a mistake, don’t just help your customer, support you co-worker as well #CX
Переглядів 74 тис.4 місяці тому
When you make a mistake towards a customer, you will make sure that problem gets solved. Just don’t forget your co-worker may feel disappointed or unhappy about the problem they had with that customer. Don’t just deal with the customer, also support your co-worker as part of your customer experience approach. If you want to learn more about me, check out www.stevenvanbelleghem.com I’m a keynote...
To make your customers happy: you ARE the right person to talk to.
Переглядів 58 тис.4 місяці тому
Everyone should be the right person to talk to! The one thing people hate is being send around to figure out who can help them with their request or complaint. #CX #customerexperience #customerservice If you want to learn more about me, check out www.stevenvanbelleghem.com I’m a keynote speaker, author and entrepreneur in the field of customer experience
CX Update #19: Be the right person to talk to, support your team and the idea of a customer council.
Переглядів 26 тис.4 місяці тому
Time for a new CX Update video, your monthly update on customer experience by Steven Van Belleghem. In this episode, I discuss three topics: 0:18-2:00 You are the right person to talk to: everyone in your organization should be the right person to talk to when a question or a customer complaint comes in. 2:02-3:33 When something goes wrong, help the customer AND support your co-worker: if there...
Interesting CX news from Victoria’s Secret #cx Van Belleghem
Переглядів 51 тис.5 місяців тому
Interesting CX news from Victoria’s Secret #cx Van Belleghem
“But what if every customer starts to ask that?” #cx Van Belleghem
Переглядів 47 тис.5 місяців тому
“But what if every customer starts to ask that?” #cx Van Belleghem
Mental flexibility can give the human aspect of your CX a real boost #cx Van Belleghem
Переглядів 50 тис.5 місяців тому
Mental flexibility can give the human aspect of your CX a real boost #cx Van Belleghem
CX Update #18: Mental flexibility, Victoria’s Secret and many more!
Переглядів 28 тис.6 місяців тому
CX Update #18: Mental flexibility, Victoria’s Secret and many more!
Friction hunter CEOs -- Customer Experience Trends for 2024 by Steven van Belleghem #CX
Переглядів 65 тис.7 місяців тому
Friction hunter CEOs Customer Experience Trends for 2024 by Steven van Belleghem #CX
Preloved is hot -- Customer Experience Trends for 2024 by Steven van Belleghem #CX
Переглядів 56 тис.7 місяців тому
Preloved is hot Customer Experience Trends for 2024 by Steven van Belleghem #CX
CX for the world -- Customer Experience Trends for 2024 by Steven van Belleghem #CX
Переглядів 41 тис.7 місяців тому
CX for the world Customer Experience Trends for 2024 by Steven van Belleghem #CX
CX for life -- Customer Experience Trends for 2024 by Steven van Belleghem #CX
Переглядів 64 тис.7 місяців тому
CX for life Customer Experience Trends for 2024 by Steven van Belleghem #CX
Where HR meets CX -- Customer Experience Trends for 2024 by Steven van Belleghem #CX
Переглядів 45 тис.7 місяців тому
Where HR meets CX Customer Experience Trends for 2024 by Steven van Belleghem #CX
AR breakthrough -- Customer Experience Trends for 2024 by Steven van Belleghem #CX
Переглядів 57 тис.7 місяців тому
AR breakthrough Customer Experience Trends for 2024 by Steven van Belleghem #CX
Effective empathy -- Customer Experience Trends for 2024 by Steven van Belleghem #CX
Переглядів 57 тис.7 місяців тому
Effective empathy Customer Experience Trends for 2024 by Steven van Belleghem #CX
High-value customer agents -- Customer Experience Trends for 2024 by Steven van Belleghem #CX
Переглядів 61 тис.7 місяців тому
High-value customer agents Customer Experience Trends for 2024 by Steven van Belleghem #CX
Personalization at scale -- Customer Experience Trends for 2024 by Steven van Belleghem #CX
Переглядів 65 тис.7 місяців тому
Personalization at scale Customer Experience Trends for 2024 by Steven van Belleghem #CX
The era of search 3.0 -- Customer Experience Trends for 2024 by Steven van Belleghem #CX
Переглядів 52 тис.7 місяців тому
The era of search 3.0 Customer Experience Trends for 2024 by Steven van Belleghem #CX
CUSTOMER EXPERIENCE TRENDS FOR 2024
Переглядів 107 тис.7 місяців тому
CUSTOMER EXPERIENCE TRENDS FOR 2024
'When Digital becomes Human' a FULL Keynote by Steven Van Belleghem about Customer Experience. #CX
Переглядів 21 тис.8 місяців тому
'When Digital becomes Human' a FULL Keynote by Steven Van Belleghem about Customer Experience. #CX
Full Customer Experience Keynote: 'The Offer You Can't Refuse' by CX speaker Steven Van Belleghem
Переглядів 22 тис.8 місяців тому
Full Customer Experience Keynote: 'The Offer You Can't Refuse' by CX speaker Steven Van Belleghem
Steven Van Belleghem, Customer Experience enthusiast, keynote speaker & author
Переглядів 1,1 тис.8 місяців тому
Steven Van Belleghem, Customer Experience enthusiast, keynote speaker & author

КОМЕНТАРІ

  • @KiranVarri
    @KiranVarri 8 днів тому

    As always highly engaging conversations from Steven🤩🤩🙏

  • @micbab-vg2mu
    @micbab-vg2mu 25 днів тому

    great:)

  • @akikalliatakis9892
    @akikalliatakis9892 29 днів тому

    Which financial services company was this Steven? I heard Opium, but that's obviously wrong.

  • @SprinQelsMarketing
    @SprinQelsMarketing Місяць тому

    Even een beetje hierop door-gefilosofeerd: en als je het nog verder doortrekt binnen organisaties, en nog meer afdelingen erbij zou betrekken, dan kom je uiteindelijk op de 'ziel' van het bedrijf, en dat is volgens mij dan het punt waar klanten zich door aangetrokken voelen, en waarmee je klanten aantrekt. Of sla ik nu door ;-)

  • @wsuzin
    @wsuzin Місяць тому

    Nice content

  • @micbab-vg2mu
    @micbab-vg2mu Місяць тому

    Greta talk:)

  • @jakobbourne6381
    @jakobbourne6381 Місяць тому

    Phlanx's caption generator is an innovative AI tool that helps businesses create engaging social media captions with ease. This advanced technology tailors content to specific audience preferences, driving higher engagement and increasing brand visibility. By leveraging Phlanx's caption generator, businesses can significantly enhance their social media strategies and achieve exceptional marketing success.

  • @MerhZeah
    @MerhZeah 2 місяці тому

    😅

  • @anyvoicespeaks
    @anyvoicespeaks 2 місяці тому

    This guy is a rallycoin scammer

  • @sihasan
    @sihasan 3 місяці тому

    I like the way you get your viewers to think, this is great insight, thanks for sharing

  • @batalanina
    @batalanina 3 місяці тому

    Thanks for Making content.

  • @lauriesmith82
    @lauriesmith82 4 місяці тому

    Spot on Steven! Customers absolutely hate being 'shuffled around' to various people if they have a problem and need help. [I know I do!] I have always advocated that the person answering the call 'takes ownership' of helping that customer. [even if they are from a different department or not an expert on the subject]. They should try to find out as much as they can about the problem and what the customer wants to happen to resolve the problem. Make sure they get all the customer's details [name, address, dates, model and invoice numbers etc]. Then take the necessary action. If it involves speaking with another member of staff - promise to get back to the customer as soon as possible - but make sure YOU do that and not pass the problem over to someone else! [the faster you can do this and resolve the problem, the more satisfied the customer will be!] Finally, I always suggest leaving your direct contact number with the customer too [if that's possible] and tell them to get in touch with you if they need further help.

  • @lucky59ify
    @lucky59ify 4 місяці тому

    Good one steven

    • @StevenVanBelleghem
      @StevenVanBelleghem 4 місяці тому

      Thanks. Did you notice the new editing style? Any thought on those?

    • @lucky59ify
      @lucky59ify 4 місяці тому

      @@StevenVanBelleghem yes looks good but now a days I'm missing your content with good companies example and expecting good books content previous books frankly seems to be average, since there are more technology are booming start some series where Ai and Vr/At plays an important role how other companies using it and what also suggest you take some course for marketers alsk thanks

  • @omursurenkok
    @omursurenkok 4 місяці тому

    hi , again super informative cast. thank you

  • @basilecouratier4084
    @basilecouratier4084 5 місяців тому

    🎯 Key Takeaways for quick navigation: Digital convenience *has become crucial in B2B markets due to recent rapid changes, including remote sales and virtual events.* B2B buyers *now demand convenient solutions, emphasizing the importance of digital convenience.* Leveraging technology *and data can create faster, hyper-personalized, and more convenient solutions for B2B customers.* Data-driven strategies, *exemplified by companies like ISS, can anticipate customer needs and provide proactive solutions.* Future B2B *digital interfaces will be invisible, personalized, effortless, and proactive.* Direct-to-consumer approaches, *while challenging for some B2B companies, offer opportunities to understand end-users and enhance services.* Becoming a *"partner in life" for customers involves understanding their needs beyond products and adding societal value.* The human *touch remains crucial in B2B sales and marketing, focusing on empathy, creativity, and enthusiasm.* As digital *channels expand, B2B salespeople must adapt to selling online and scaling human touch through screens.* Having informal *interactions with customers, even outside of business, shows care and costs nothing.* As face-to-face *interactions decrease, it's essential to engage with customers on social media and show genuine interest.* Focus on *clients open to digital engagement, congratulate them on personal milestones, and scale human touch digitally.* In virtual *events, allocate time for informal interactions to enhance human connection.* Empathy, combined *with timely proactive assistance, strengthens customer relationships.* Businesses are *expected to address societal issues; customers look to them for solutions.* B2B companies *can contribute positively to society, even if not on a global scale, by leveraging their strengths.* Enhance B2B *customer value through great products, digital convenience, partnership, and societal impact.* Ultimate convenience *is now a commodity in B2B markets; customers expect more holistic value propositions.* Evaluate how *well your organization integrates product, digital, partnership, and societal impact for maximum customer impact.* Even in *product-price-focused markets, digital convenience can still be a significant differentiator.* Invest in *all four components (product, digital, partnership, societal impact) for future success in B2B markets.* Challenge yourself *to envision the ultimate scenario for each component and work backward to achieve it.* Made with HARPA AI

  • @Bill0102
    @Bill0102 5 місяців тому

    I'm spellbound by this. I read a book with similar content, and I was absolutely spellbound. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint

  • @wuytserik
    @wuytserik 5 місяців тому

    GREAT initiative to “talk” to customers. You should ask Belfius, Telenet and Fluvius to do the same, and ask/tell/suggest/order them to talk to and ask their customers how they feel/think/suffer from their (incomplete, estranged) “business processes” and (so-called) digital approach. You will be amazed how real life differs from their perceived “well-working” processes.

  • @MJ1OT
    @MJ1OT 5 місяців тому

    🎯 Key Takeaways for quick navigation: 00:16 🏢 *B2B companies prioritizing customer experience* - B2B companies like ISS from Denmark prioritize customer benefits. - ISS partners with IBM to enhance customer service through data analytics and AI. - Coning, a Finnish elevator company, focuses on preemptive maintenance through interconnected elevators. 01:53 🛠️ *Innovative approaches in customer service* - ISS utilizes sensors for efficient facility management and customer satisfaction. - Coning's elevators communicate to prevent breakdowns, showcasing proactive maintenance. - Both companies exemplify leveraging technology for enhanced customer experiences. 03:15 🚀 *Advancing B2B customer experience* - Encouragement for B2B companies to innovate customer experiences. - Suggestion to envision ideal customer experiences and work backward to implement them. - Highlighting the importance of collaborating with visionary customers like Autodesk did with Jim Cameron. Made with HARPA AI

  • @rubyg8749
    @rubyg8749 5 місяців тому

    You explained this perfectly 😊🎉

  • @wuytserik
    @wuytserik 5 місяців тому

    Trust the process, you say? Well the largest moguls I am in contact with - being banks, telcos & energy cys - have many INCOMPLETE or MISSED processes (really!). And they flat out ignore customers that fall in those voids/black holes. 99% process + 1% mental fkexibility is not 100% of reality. Really! You cannot imagine how much is “outside” of the standard business processes. IT analysts very often just do not capture real life, so lots of use cases are NOT handled resulting in NON-EXISTING customer experience. And the companies flat out ignore the customer cries for (legitimate) help.

  • @someguy9471
    @someguy9471 6 місяців тому

    It sure as hell doesn’t work at safelite. Well I guess it does work in their favor because you can do everything else right but if your nps is a touch under what they want they don’t have to pay you what your worth. Have all the nps you want but don’t base my pay on the subjective opinion of people who know NOTHING about auto glass. Nps is literally the reason so many technicians have been bilked out of thousands, perhaps millions of dollars. Way to go safelite no wonder why everyone hates working there 😂

  • @Wriggs74
    @Wriggs74 6 місяців тому

    Most customer service these days in the UK has gone right out of the window. It's absolutely shocking. No respect what so ever.

  • @WendyL-ib7vg
    @WendyL-ib7vg 6 місяців тому

    Canada Goode is THE WORST! you can send the coats in but They dont send the coats back! They have held my coat hostage all winte in 33 below zer degrees., DO NOT BUY CANADA GOOSE!!!!

  • @milleannadasan9708
    @milleannadasan9708 6 місяців тому

    Lose some weight

  • @milleannadasan9708
    @milleannadasan9708 6 місяців тому

    Shut up

  • @romanbudna6707
    @romanbudna6707 6 місяців тому

    This is so true 😂😂

  • @grialevla
    @grialevla 6 місяців тому

    AI will never get tired of the work it was created to make, unlike human doctors who has own every day struggles.

    • @jujicof
      @jujicof 6 місяців тому

      I would agree with you but ive had the displesure of watching a lot of doctors not even looking at people as humans, the disrespect, apathy is crazy, they work on the principle where what patient says is irelevant, they mostly dont let people even talk, in turn youre on this round robin chase of wrong diagnosis for a month or more until you get the right person, this is the case of public hospitals in my area, anything concerning "public hospital servise in my city"* youre sub human to people working there, it breaks my hearth seeing old people beeing yelled at or making a show of some sick person who spent hours waiting for their turn becuse of a stupid question, sry for typos, im sure theres some

  • @Matthew8473
    @Matthew8473 6 місяців тому

    This is a meaningful piece; akin to a book celebrated for its depth and wisdom. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

  • @lauriesmith82
    @lauriesmith82 7 місяців тому

    David Maister famously stated in the first edition of his best-selling book "The Trusted Adviser" (2000) that 'to gain trust you must be prepared to give something first'. Maister revised this in 2010 to - "to gain trust you must be prepared to give something first ....without the expectation of receiving anything back"

  • @KiranVarri
    @KiranVarri 7 місяців тому

    Lovely...u are amazing 🤩 question is : is my brand an Oxpecker or a fly🤗🤗🤗

  • @cenktoplar8378
    @cenktoplar8378 7 місяців тому

    If I was a customer of whatever you brand running I would be thankful fpr this idea as a customer. But today's fast-food mentality society does not care about loyalty. They will use and abuse such system. We have this ''come and go'' mentality. If it was 90's or early 00's you would have better feedback. I dont know what do you think ?

  • @Abhinavkumar-og3xd
    @Abhinavkumar-og3xd 7 місяців тому

    Please speak in hindi.

  • @digitalcreativity101
    @digitalcreativity101 7 місяців тому

    Amazing video. Always love to listen to your UA-cam videos and Podcasts.

  • @GeminiAroundTheWorld
    @GeminiAroundTheWorld 7 місяців тому

    Excellent video, Steven! I’m really interested in the topics of high value customer agents, effective empathy, CX for life and the world, and pre-loved is hot, in particular. I’m pivoting my career into CX and this really got me excited and encouraged that I’m heading in the right direction! Hoping to read your book, as well.

    • @StevenVanBelleghem
      @StevenVanBelleghem 7 місяців тому

      Fantastic. Thank you for these great words. I wish you all the best in your CX career!

  • @Sipcom1DhammikaK
    @Sipcom1DhammikaK 7 місяців тому

    Dear Steven ,Thank you for sharing your precise insight for 2024. It means a lot to all at every level in Companies to create an 'Excellent CX Culture.' - Dhammika Kalapuge

  • @nhaffad
    @nhaffad 7 місяців тому

    Very insightful…lot of new ideas learned…thank u 🙏🏻

  • @leviackerman2060
    @leviackerman2060 8 місяців тому

    consumers are plenty, loyalty is good and needed for but not a priority, marketing alone can handle it well...business should be business proffesionally, making clients friends would be awesome in a ideal world but in reality its just inviting more hassle, potential backstabbing and problem with transaction. I hope I am making a good point-from a layman in business perspective.

  • @Erilalano
    @Erilalano 8 місяців тому

    WAIT NPS IS MY SCHOOL

  • @projectevolution552
    @projectevolution552 8 місяців тому

    Why can’t I just pick the music myself? I feel like the more we entrust our mundane task to A.I the more we render ourselves obsolete. It’s almost as if we’re building our own modern day slave master in a world that will ultimately become our prison! Wake TF up people!

  • @neverrelax5754
    @neverrelax5754 8 місяців тому

    But what if they had the ability to create context?

  • @mikeweaver2496
    @mikeweaver2496 8 місяців тому

    Still waiting for Cortana from halo or EDI from mass effect. Now that is AI

  • @Kokuyous3ki
    @Kokuyous3ki 8 місяців тому

    Er, I don't want the AI to decide for me, thanks. I can search for what I want perfectly fine, I'm not That lazy.

  • @Damnagora
    @Damnagora 8 місяців тому

    It's not a problem...?! That's like taking the first step to Skynet.

  • @allycookie2009
    @allycookie2009 8 місяців тому

    I think thats asking for AI to read minds and thats not something I want AI to be capable of.

  • @krihs_krihs
    @krihs_krihs 8 місяців тому

    Why would we ever want to give AI context…

  • @lucky59ify
    @lucky59ify 8 місяців тому

    Steven can you give me the link which as the course of marketing people can take that.

  • @lucky59ify
    @lucky59ify 8 місяців тому

    Steven can you give me the link which as the course of marketing people can take that.

  • @wybren
    @wybren 8 місяців тому

    The algorithm has no access to your context. Because normal people do not want to share such information with the internet because of privacy. Otherwise it would use your context.

  • @sunrevolver
    @sunrevolver 8 місяців тому

    "Complaints are not meant to be resolved it's meant to be responded and that's why you are here" my 1st day of training as CS.